CASE STUDY HERE

[FORM] COLLECTIVE  - A Case Study in Wearable Architecture

A conceptual high-fashion brand exploring "wearable architecture." Designed for Gen Z creatives, the brand fuses brutalist honesty and digital aesthetics every detail, from monochrome graphics to the balance of blocky and clean fonts, reflects the “Digital Brutalism” theme. My process prioritized strategy, reworking the initial name and concept to focus on community and self-expression. The result: a cohesive identity system expressing how strong design gives shape to modern identity.

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This brand identity project began as a conceptual challenge: Gemini AI generated the core prompt and initial brief. I led all creative direction, strategy, naming, design, and execution transforming an AI-generated idea into a rich, fully realized brand case study. This collaboration, between human creativity and digital intelligence, mirrors the “Digital Brutalism” philosophy that defines [FORM] COLLECTIVE